FW22–23 SOCIAL MEDIA DESIGN
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FW22–23 SOCIAL MEDIA DESIGN .
Scorpion Bay FW22–23 – Instagram Campaign & Content Strategy.
PROJECT GOAL:
To design and manage Scorpion Bay’s visual and editorial presence on Instagram during the FW22–23 season. The aim was to elevate the brand’s storytelling through engaging visuals, season-specific narratives, and a well-structured content plan that aligned with the desert-surf identity and community vibe.
PROJECT TYPE:
Social media content design & editorial planning for Instagram
ROLE:
Art direction and graphic design for all Instagram content - Creation of a seasonal editorial plan (PED) - Visual storytelling and content copywriting - Coordination with marketing team for product launches and campaigns
YEAR: 2022-2023
Full Instagram Feed Video
Take a look at the complete Instagram feed created for the FW22–23 season. A cohesive visual flow that blends product storytelling, editorial graphics, and bold seasonal aesthetics—all crafted to express Scorpion Bay’s unique identity, post by post.
Collage Style Screens & Visual Approach
For this season, the creative direction leaned into a dynamic collage style. Since the studio shoot lacked an environmental backdrop, the layered graphic treatment added depth and energy—transforming simple compositions into bold, story-driven visuals with a raw, handcrafted feel.
Editorial Mock-up
To explore the potential of the graphic system beyond digital, here's a mock-up of how the visuals could live inside a print editorial. Think magazine spreads, interviews, or seasonal lookbooks—bringing the collection into a tactile, collectible dimension.
Poster Design Mock-up
This mock-up imagines the campaign applied to poster formats—billboards, wild postings, or in-store visuals. The gritty textures, oversized typography, and layered elements translate effortlessly into large-scale, urban-style communication with a strong attitude.
